here is the press release
http://biz.yahoo.com/prnews/060510/nyw099.html?.v=53
here is the jist of it
The two-fold, consumer-oriented program will begin on June 1st at participating retailers and will include a new price point of $19.99 on all existing console titles for PlayStation®2 computer entertainment system, Xbox video game and entertainment system from Microsoft, Nintendo GameCube(TM), and Game Boy® Advance as well as all existing Windows titles (excluding the recently launched Dungeons & Dragons Online). Additionally, all Windows titles included in the program will be available for immediate download at Valve and Direct2Drive, also for $19.99.
this does not sound like anything new to me but i guess they are trying to get thier name out