I don't get it. I guess European gamers enjoy taking it up the ass or something.
Sony treats that region so horribly, yet apparently Sony is quite popular in the EU. The PS3 will retail for as high as $925 in some European countries. Importing Sony products from Japan to the EU is now illegal. They got Lik-Sang shut down for selling their products to people who wanted them. Play-Asia can no longer sell imports to the EU.
Sony always releases their games and systems last in Europe. PS3 games are going to retail for the equivalent of $95 each in Europe.
So if you live in, say, Denmark, and you want to get a PS3 and one game at launch, you're going to be paying the equivalent of $1,020 without including any taxes.