Analyst: Zynga loses $150 on each new customer
“We also know that they had 3.4 million unique payers in the September quarter, which is up from 3 million at the end of December 2010. In other words, they added 400,000 additional payers and they spent $120 million to acquire them.”
According to these figures, the company spends $300 to acquire every user – and it doesn’t pay off.
“We know that, on average, these people are spending about $150 or so,” Bhatia said, indicating a loss of $150 on each customer. “That’s our math; that’s not what the company says.”
The analyst isn’t keen on demonising Zynga, noting a market for its rapid-fire release strategy, but warned of a general slowdown in social gaming – and beyond."
http://www.vg247.com/2012/01/22/anal...-new-customer/
What do I have to say about it? HAHAHAHA!
But, what I'm still wondering is how are they making $150 on average on their customers?
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