Not sure if it was a coincidence that this game dropped for iOS the same week that David Crane announced his new unrelated Kickstarter project at CGE (and NO, I'm NOT REALLY posing a conspiracy theory) but Activision has dusted off the Pitfall! license once again and this time (and compared to some of the previous games carrying the title) I think they nailed it.
With a really beautiful color palette that's reminiscent of the classic Activision 2600 boxes (the classic Activision rainbow is featured prominently) a cool cel shading thing going on and a booming Indiana Jones/Uncharted type score playing while Pitfall Harry dashes through the jungle, they did a great job of paying homage to the classic as well as tapping into the ever popular "endless runner" genre (which unfortunately might be reaching critical mass in the market space).
So, If you like a good endless run and are willing to drop 99 cents for the universal app (full resolution on both iPad and iPhone/Touch) I think it's a safe bet that we're the demographic that Activision is looking to attract here. I say drop a buck and encourage them to revisit some more classics!
I'd kill for a good River Raid, Chopper Command, Keystone Kapers or Pressure Cooker re-imagining on App Store!