There's more info in the Engadget article. It sounds pretty fun to me. I'm looking forward to seeing what they do. Surely it'll be fun for a road trip with the kids.

Since this is a licensing deal, Atari likely won't have any direct hand in the design or features of these hotels, but it does stand to make some money -- the company will receive five percent of the hotels' revenue. Atari has also received an advance of $600,000 for licensing the brand to the developer, which seems paltry for such a large project.
https://www.engadget.com/2020/01/27/...gaming-hotels/