Item Location Misrepresentation

Recently we've seen an increase in reports from the Community about false or inaccurate information included in the item location field of the item page. To address this concern, we're implementing a new Item Location Misrepresentation policy which will be effective as of February 3, 2006.

The item location field on the item page is designed to inform buyers about where the item for sale is located. As eBay's global marketplace continues to grow, it's increasingly important for buyers to know where an item is located, so they can estimate the likely shipping costs and delivery times.

What is not allowed
For example, a problem listing might display something contradictory like "Hong Kong, United Kingdom" or "Worldwide, United States" in the item location field. Another type of listing problem would be an item location field that displays "USA" but the item description text says the item is actually shipping from some other country.

What is allowed
An appropriate use of the item location field would be, "Beijing, China" or "Sydney, Australia." Sellers may also continue to use more creative item locations such as "These United States" or "My mother’s attic."

Inaccurate item location representation can lead to higher shipping costs and longer shipping times than buyers expect. These are negative experiences that can ultimately undermine trust in the marketplace.

To learn more about the policy and view examples of what is and isn't permitted, please visit the Item Location Misrepresentation policy page.
Was this really a problem?

If they're still going to allow locations such as "My Mother's Attic" then how much teeth can the policy really have?