Here's the thing. NJ isn't THAT big. If I opened a store in NJ it would compete with my current store, which of course would suck. I have one other limiting factor, my pal Nick owns a store in south Jersey. That means that northern/eastern PA and south Jersey are off limits. However, New York, particularly Manhattan, is another matter entirely. I'm nearby and there are all kinds of social factors involved, making it a pretty likely target.