Quote Originally Posted by rbudrick View Post
Stupid. Why the hell didn't they just make it a regular feature rather than make people jump through hoops? Yeah, it's nice it's there, but shit. Does anyone have an economic reason they would do this?

-Rob
Apparently they finished optimizing the code for the "HD" mode on the day the game went gold. So, to avoid further delays, they didn't bother putting it in the menu.

Either that OR it was just a buncha bullshit marketing.