I realize they can't keep them up for ever but this is bullshit. A lot of these games are barely a year old:
http://kotaku.com/gaming/executioner...mes-285403.php
My favorite post from the Kotaku comments pretty much sums up EA's position perfectly:
"You should buy our new ____ sports game!"
"I should? Why?"
"Because it features online play, so you can play with your friends!"
"But I have last years version, and I can play online with it."
"Not anymore!" *flicks a switch*
"You son of a..."
"Thank you for choosing EA!"