And yet the doubt continues. /me not surprised
Do you folks even know how irrational you seem?

It's easy to understand not wanting to raise production too much if you think about it. It's more cost effective to maintain a steady flow of product rather than upscaling and downscaling production with the shift of demand. Yes they are missing some sales by not having stock available at retail but, they don't want to stick their profits back into producing units that won't sell. See the Dreamcast for details. I'd say they are being conservative and I don't blame them. They didn't set up adequate initial production because the demand was a surprise and they have raised production since then. The shortage has been called "created" for a long time now and with the up ticks in production and shortages still existing those claims don't hold.