Ignorant Madden Question - "Madden 09"?

[shoes23]

My guess....okay, let's say it's the first week of February 09, the Super Bowl's coming up, may be a good motivator to buy the latest football game.

On the shelf at K-Mart you see either:

Madden 08

or Madden 09

If you see Madden 08 you think "08 is over, I'm waiting for the updated game"

If you see Madden 09, you buy it.

Same with the 2K series...the Dreamcast came out 9-9-99, if they call it "NFL 99" they get 4 months of sales out of that before it's outdated.

Sounds logical. Same reason magazine dates are set a month out in the future. The month coincides with when sellers should remove the magazines, not the month they came out in, otherwise people would be looking for the next months issue even though it hasn't been published yet.