Things sound bad. Looks like all we'll have to look forward to are EA's sports games and a bunch of poorly-designed license rip-offs that are shoved out the door in time for the movie.
I hope there is a crash, and I hope EA crashes the hardest. I'll never forgive them for ruining Ultima, Wing Commander, most of Westwood's games, and for burying The Bard's Tale franchise and never letting it see the light of day. They'll probably try to make The Bard's Tale Online and get ~10k subscribers just like their failures The Sims Online and Earth and Beyond.
That company makes me ill, and therefore, the article also makes me ill. I hope sales slump and people stop putting up with the same old unimaginative crap that market research churns out.