Ignorant much?
There are a lot of things to be said to clarify the issue, but I'm going to keep quiet on the matter. Suffice to say, the deal only affects the user if the person buys the game second-hand and wants to utilize the online features. Publishers/developers don't get any money off second-hand sales, so they'd essentially be PAYING people to utilize the online features if they purchased the game used. If you were in charge of the company, would you want to be PAYING people to use your features, or would you like to at least break even?