The 160GB system will now be $250 in the United States, 250 euros in the European territories, and 24,980 yen in Japan. The price drop is effective immediately in all territories except Japan, where the price drop will begin on August 18.
The PlayStation 3 model with more storage is also seeing its price cut, with the 320GB system now being sold for $300 in the US, 300 euros in European territories, and 29,980 yen. "In addition, a limited edition inFAMOUS 2 bundle is now available at participating retailers across North America. The bundle retails for $299 and includes a 320 GB PlayStation 3, a copy of inFAMOUS 2 and a 30-day membership to PlayStation Plus," SCEA's CEO Jack Tretton wrote on the official blog
I quoted this from arstechnica article
Seems like they really want a piece of the pie