http://features.peta.org/mario-kills...m_medium=Media
I snagged this off of Kotaku, by the way. The game itself is an interesting little take on my favorite Mario power-up seeking revenge.
I say Nintendo makes a game where you are a Tanooki that saves other animals to judo flip this situation in Nintendo's favor. They could donate part of the proceeds to both PETA and ending the Tanooki fur trade in Japan. Everyone would win: Taookis and gamers!
The PETA assertion that Nintendo encourages or condones fur use by Mario wearing a Tanooki suit is ridiculous, however. If I was part of their PR or advertising, I would have advised/written something much more savvy that sort of threw a challenge Nintendo's way to help rather than to insult them. Anyway...