What I think that a lot of people are missing about some of the pack-ins listed is that pack-ins were generally teamed up with a console to show what it could do, and how powerful it was. While you may not look back at a game like Sewer Shark now and *ever* want to play it, when the Sega CD came out that was about as different from anything that you had ever played as it could be, and that was the real reason that it was in there.
Keith Courage had drastically upgraded graphics compared to the NES, and it really showed that off. They were so colorful, bright and big. And that was different yes, it set the system apart.
I'm trying to only think of the *original* pack-in titles, as so many titles get packed into consoles throughout their lives for different reasons it would be difficult to look at them all, and I really can't think of any that weren't impressive *for their time*. Looking back now, I'd argue Sewer Shark probably holds up the worst of them all, but at the time it was revolutionary.