People who keep saying that games are meant to be played watched Pinocchio once too many times growing up. These are objects. Objects have no purpose in life other than to be used however the owner so chooses. If you want to get picky you can say that the publishers did design them so they would sell and make them lots of money. Doesn't matter much because since when do we care what the publisher wants?
Played or played not the game itself cares not.