VITA owners UNITE!

[Gamevet]

You are 100% incorrect. The Consumer Products and Services Division which houses the Playstation as well as television unit posted a substantial portion of this loss. Sony specifically cited the cost of price cuts for its Playstation 3 hardware and increased marketing costs for Playstation as factors in the loss. Were losses due to declining TV market share a factor and possibly a larger proportion of the loss? Absolutely. That doesn't mean the Playstation division was profitable or not a part of the loss.

According to the article it isn't.

Mr. Kato said that tepid sales of TVs, especially in the United States, Sony’s biggest market, were hurting profitability most at the manufacturer. But he also blamed the strong yen, which has battered Sony’s profitability abroad, as well as the lingering effects of damage from the tsunami in Japan last year and flooding in the manufacturing hub of Thailand.


Analysts also point out that Sony needs to focus its resources on its strengths, like its entertainment and video games units, and abandon areas, like televisions, in which it is no longer competitive. But Mr. Hirai has previously denied that Sony would go so far, saying the company was not prepared to give up on such a central and time-honored business.

Sony was losing money on every PS3 sold, but it's been sold at a profit since 2010. The Vita might be a different story though.

http://www.edge-online.com/news/sony...ow-profitable/

This year is the first time that we are able to cover the cost of the PlayStation 3," Shuhei Yoshida, president of Sony’s Worldwide Studios, told IGN. "We aren’t making huge money from hardware, but we aren’t bleeding like we used to."

Sony most recently updated PS3 hardware earlier this year, shipping new consoles with smaller and more cost efficient graphics chips as part of its long-running bid to reduce manufacturing costs and boost profitability. And now that it’s making money on the hardware, the company isn’t thinking of cutting the PS3’s retail price in the near future.

The PS3 hardware has been scaled down again, so it should be even more profitable than it was with the introduction of the slim.