VITA owners UNITE!

[Gamevet]

You're using outdated and vague sources. Here is a specific citation to the most recent quarterly report. The games division alone lost $45 million US or 29 million GBP.

http://www.nowgamer.com/news/1517042...s_decline.html

Also, to your point, it doesn't matter if they make money on each PS3 or Vita sold or not. All that net profit can be wiped out by marketing costs, development costs on the next generation, poor software sales, losses from piracy, etc...Similarly, it wouldn't be a problem if they lost tons of money on the hardware as long as their software or digital services were highly profitable which unfortunately they are not right now, at least not enough to make a net profit.

But you're overlooking the big picture; The games division wasn't Sony's loss leader. The company lost $ 6.5 billion across the board, with a paltry $45 million being from the games division. The losses from the game division were accounted to 400k less in sales of the PS2 and PS3, and 400k less in sales of its portables, compared to the previous fiscal year.

Sony's games division posted an operating loss of $45 million (£29m), citing declining demand for consoles and games.

Falling PlayStation sales were somewhat hidden, with Sony lumping PS3 and PS2 sales together (2.8 million, down from 3.2 million the previous year) and the combined PSP and PS Vita unit sales down to 1.4 million from 1.8 million the previous year.

The PSP is actually doing very well in Japan, with software sales. It's a money maker in their country, but with the devalue of the Yen, their sales in North America are actually hurting profit.

http://www.the-magicbox.com/1209/game120927d.shtml

http://seekingalpha.com/article/3781...han-the-dollar

At this moment it seems likely that the Yen will lose value faster than the Dollar, hence justifying a long position in the USD/JPY currency pair. It does not necessarily mean that the Dollar itself will appreciate, but it will gain relative strength as the Yen declines. Seeing paper currencies in relative, not absolute, strength is the striking characteristic of currency pairs.

Let's not forget Nintendo, that is nearly 100% videogames, reported much larger losses.

http://www.webpronews.com/nintendo-r...pected-2012-10

Nintendo shocked the world earlier this year by announcing the first annual loss in the company’s history. The loss was attributed to sluggish 3DS sales, but the company had hoped to return to profitability this year. That doesn’t look like it’s going to happen.

Nintendo announced today that its annual net profit forecast has been cut by 70 percent. It’s due in part to first-half losses of $351 million which is 40 percent more than expected. Now the company expects to bring in $75 million in profits this fiscal year, a far cry from the original forecast of $251 million.