Exactly!
I recently bought the Wily Wars. I sure wasn't going to pay $160 for it. I ended up buying the same thing for just under $50. Also, I think you're analogy of cars is excellent. There are some of these classic cars, a Camaro for example, where you can order pretty much every part from a catalog. You could build your own brand new, reproduction Camaro. The only problem with the analogy is that with cars, it's not so easy to pass off a fake due to VINs and many other identified. But I'm completely with you on new boxes and labels. That's something I would pay decent money for.
Perhaps it's a service Wiggy could offer?