Evan clearly knows what he's doing but I wouldn't lend any specialized equipment...I always have that time period where I need to use it.
I am not sure that a tilt-shift would make a massive difference here. I based my assumptions about the T-S from the photos' EXIF info showing a Sony camera of some kind was being used - I could be wrong. Sony isn't my preferred manufacturer (or even second) but their cameras are good enough for this kind of studio work.
What do you mean about photos not being left with the relevant information? For all intents I would say that yes, a photo of a mainboard (for example) should be tied to not only the system and the variant but also to a S/N for future reference (i.e. if somebody wants to compare photos). Presumably this is overkill for the casual game player, and I don't see why it can't be done later. Right now these kinds of things tend to be scattershot - there's this, there's old product sheets and pinouts (indispensable, and many available on NFG Forums) and other resources for dedicated users. The photos look pretty but I'm just not seeing the marketing angle here.