Yeah, the Ouya has an image problem for sure. the name aside, a lot of people assume it's little more than "lol mobile touchscreen games like Angry Birds on your tv". OR their real assholes who compare it to other consoles like the PS3/Xbox 360.
The Ouya really only fits in it's own category. It's open source and indie, has it's own controller but you can use almost anything, plays games but can also act as a powerful open source media center much like a hacked original xbox, and it's an emulation powerhouse.
Check out my video series on the Ouya.
https://www.youtube.com/watch?v=wUcC90tkN0o
https://www.youtube.com/watch?v=_ykNkfOUH1c