Atari's New Atari-Themed Hotels Will Open across America in 2020

[DeputyMoniker]

There's more info in the Engadget article. It sounds pretty fun to me. I'm looking forward to seeing what they do. Surely it'll be fun for a road trip with the kids.

Since this is a licensing deal, Atari likely won't have any direct hand in the design or features of these hotels, but it does stand to make some money -- the company will receive five percent of the hotels' revenue. Atari has also received an advance of $600,000 for licensing the brand to the developer, which seems paltry for such a large project.

https://www.engadget.com/2020/01/27/...gaming-hotels/

[gbpxl]

Hotels rely on thousands of different types of people coming through the door. I cant see a video game themed hotel drawing a large enough pool of people every month to stay in business. most people dont even know what Atari is. it isnt a word that resonates with a ton of people outside of gamers and people who were playing games in the early 80s. I could ask my co-workers what Atari is and they either wouldnt know or itd take several seconds for them to remember

its kind of like making a car wash based on Hammer horror films. there might be a few diehard fans who will drive hundreds of miles to go through it but most people would just go to the cheapest or nearest one to get their car washed

[buzz_n64]

Hotels rely on thousands of different types of people coming through the door. I cant see a video game themed hotel drawing a large enough pool of people every month to stay in business. most people dont even know what Atari is. it isnt a word that resonates with a ton of people outside of gamers and people who were playing games in the early 80s. I could ask my co-workers what Atari is and they either wouldnt know or itd take several seconds for them to remember

its kind of like making a car wash based on Hammer horror films. there might be a few diehard fans who will drive hundreds of miles to go through it but most people would just go to the cheapest or nearest one to get their car washed

I could see a themed hotel like the Atari hotel possibly working in Las Vegas, but the in the other cities, I don't see the brand bringing in a lot of people. If it's priced competitvly, maybe, but I think that this is going for a more upscale market where it might fail. I'd still like to stay at one though.