Quote Originally Posted by Jorpho View Post
It is the salesman's job to convince you that the 10k reciever is better than the 1k reciever, and if he can tell you that millions of dollars were spent on research and development for the newer reciever, it may be that much easier to convince you.

This is the case for far more things than just audio equipment.
Of course, but my point was that the sale were only based on techs on the paper, not by personal experience with the equipment. You dont go into the store and ask to buy a TV, only listen to what the salesman say and base your purchase on that. You will check out the TVs for yourself before buying them, seeing picture quality etc. If the 10k and 1k TV looked exactly the same for every human being, 99% would buy the 1k TV. Then there would be no need to use millions on researching to make better stuff.