The way I see it is that it doesn't have the brand recognition to comand $150. Although it does have a lot of extras--NO game is ever worth $150 upon initial release, atleast not until 2012 when it becomes the norm due to inflation. My advice would be to wait on this to drop in price just like every single other limited edition drops in price. Next year you'll be able to pick this up for $50-70 still sealed.