Quote Originally Posted by Gameguy View Post
If more people felt that the games were good enough to keep playing, they'll be willing to buy a new copy rather than a used one. Plenty of people buy a used copy, play the game until they get bored, and trade it in again. Who cares about condition if you're planning to sell it once you're done? That same used copy can sell over and over again if it keeps getting traded in, to prevent that from happening make the game actually good so it won't get traded in. The more it sucks the more people don't want to keep it so it becomes available to buy used.

Whether a game is good or not isn't a basis on why people purchase used. Most people aren't collectors of games, etc. The benefits Gamestop offers for buying a game at used price far outweigh the new price of a game if the average gamer.

Gamestop is $5 less but gives you the option of an additional 10% off with the Edge card and they use this as another selling point. The Edge card gives you an additional 10% off plus a year subscription of Game Informer magazine for $12 a year(is it still $12? I remember back before the merger it was $10.) A $60 game that's used will be $55, then $5.50 off with the Edge card, so the gamer is really paying $49.50 which is 200% mark up from trade in and 100% profit for Gamestop.

Another thing employees at Gamestop are told to do is to let the customer know their seven day return policy. It doesn't matter if you like the game, hate the game, it doesn't work, whatever. If you purchase Final Fantasy 13 and play it for six days straight and then return it or happen to play it an hour but absolutely hate it, you will be given store credit since it's within that seven days. That keeps the person having to buy something at their store(new or used though,) and then they will always say that you can purchase another game and again return it.

With this seven day return policy, Gamestop knows that some gamers may want to finish it, forget about returning it or even like it enough to keep it. The fact that they have insane mark up on used games, they're making a ton of money off the games to not care if someone repeatedly comes in, beats a game, then switches it out with another.