Quote Originally Posted by Rob2600 View Post
The iOS and Android platforms are 100% digital (no physical media) and are extremely popular. So yeah, it's actually happening right now.




People receive (and therefore, unwrap) iTunes gift cards all the time.
Those are different circumstances. Digital makes sense for smartphones because no one is going to make physical gaming media that plugs into a phone. Of course iTunes gift cards are popular, its the number music digital distribution platform. I don't think the market will ever be all digital. There seems to be a different expectation for digital games vs. retail games. You don't expect a $5 Xbox Live arcade game to stack up against a $60 retail disc game.

Thats not to say there aren't quality digital only games, I just mean that its a different market. I can see how digital distribution would make sense as far as the instant gratification factor goes, but when it comes to gamers, I think the vast majority prefers having an actual product on their shelf. I mean, look at Digital Press, its built around an entire community of gamers who are like that.