"One more example is the longest running toy in America is Transformers ... Transformers are the only toy in the US that has been represented on retail shelves in one form or another since its beginning."

Really? Longer than Playmobil, Lego, Fisher Price's Little People.....? That seems a little hard to believe. Heck, I'm fairly certain Matchbox\Hot Wheels cars have filled the shelves every year since their debut.