I "got" the video. I wasn't offended since it was a caricature of a stereotype that's been played out over the past decade or so. Very reminiscent of Ren & Stimpy (as I can't think of a more modern animation comparison).

Thing is, this commercial doesn't do much to sell the system or games to the audience they are pushing this towards, New consumers need to be SHOWN why they should buy an Ouya.

As for the openness: you can still hack it software and physical wise. They just have their marketplace and why should they be scorned for it? Google is essentially a competitor so why should they let them in on their turf? You can side load apps if you want to. If you want something more open, get a Raspberry Pi or multi-boot a PC with different OS's. Going to the illogical extreme: it'd be like raising a stink that you won't be able to load PSN on your Xbone as the hardware is similar.

Give the cube a year to prove itself before you (generalization-not singling out..[disclaimer]) kick its door down and piss on its corn flakes while squatting over its bagel.