I don't think its quite correct to say that hyperkin is taking a "hard stance against roms", just that it isn't their focus. I'm certain that it's a marketing decision that Hyperkin is making to stand out form the competition.
If you compare it to other clones that run carts, then Hyperkin can just say "but ours runs them better and has a bunch of extra features as well!"
If you compare it to other emulator machines like the Ouya, Hyperkin can say "but ours runs the original carts!"
If the RetroN5 just ran roms, it would be exactly like the Ouya, but missing a good number of the features that the Ouya has which would automatically make the RetroN5 inferior. It needs that cartridge support in order to be unique.
That's precisely what they're doing.






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