I wonder if there was more intent on this than just cheaping out on this year. I wonder if they're trying to get people to buy but just not enough they have to put out real money of their pocket on rewards. Doing this they don't have to create molds or statues or print up calendars and other creative time put in by workers. This, they just select existing old games that have been out for months or decades and just flip a switch to get you the stuff for free. No loss at all to their pockets and it demotivates people from trying to cash out more stuff too.