The concept of add-in goodies with media probably goes back to vinyl albums in the '60s. I'm not sure if they go farther back than that, but the Beatles have to have been one of the pioneers, including a sheet of cut-outs in with Sgt Pepper, and a variety of photos with the White Album. Various albums included a poster or a couple of photos, but the one which seems to have really gone all-out was Pink Floyd with Dark Side of the Moon, including a variety of posters and stickers.
Getting back to the topic of games with feelies, the best example for add-in goodies has to be Infocom. The first Zork releases didn't come with much of anything, but their later games like The Hitchhiker's Guide to the Galaxy and Hollywood Hijinx came with all sorts of feelies like a faux tabloid, a "Don't Panic!" button, a palm tree swizzle stick, and a 'microscopic space fleet' (perhaps the most frightening plastic bag in the galaxy!). Of course, Infocom went out of business fairly early on, though it may be due more to Activision's botched acquisition of the company than all of the feelies.
-Adam
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