It is pretty sad when the comic books, based on a short lived cartoon from 1993-1994, are the best Sonic has to offer these days. The DIC/Archie continuity is not only more interesting than what Sega itself did with the character, but Sonic actually running is featured more often, as well.
If there is any series that needs to go back to basics it's Sonic. Maybe taking a hint from Capcom and what they're doing with Mega Man would do the trick.