I'm sorry, but you are misrepresenting your own statements. To my comment "That doesn't mean the Playstation division was profitable or not a part of the loss." You said "According to the article it isn't." "It isn't" is a direct denial of my claim that the Playstation division was part of the loss. You also stated that "It's not Sony's videogame division that is posting those losses though." I never said anything in there about the losses being "huge" and neither did you. Your clear representation was that the videogame division has not been posting losses. It has been and is still posting losses as of the last quarterly report.
As for the other part of it, nobody really knows how much appetite Sony has for further losses. Sony was much more profitable when the PS3 launched, having come through two successful previous console releases and in an era when they still led in television and other consumer electronics sales. As such, they were probably much more willing to stick things out for the long term assuming that the PS3 would eventually be profitable. While I don't think they will "cut and run" after this holiday season, I certainly don't think they will let things go on for several more years if the losses continue. It's a publically traded company, so at some point shareholder pressure will force a change.






Reply With Quote