VITA owners UNITE!

[Gamevet]

I'm sorry, but you are misrepresenting your own statements. To my comment "That doesn't mean the Playstation division was profitable or not a part of the loss." You said "According to the article it isn't." "It isn't" is a direct denial of my claim that the Playstation division was part of the loss. You also stated that "It's not Sony's videogame division that is posting those losses though." I never said anything in there about the losses being "huge" and neither did you. Your clear representation was that the videogame division has not been posting losses. It has been and is still posting losses as of the last quarterly report.

My initial comments were that the videogame division wasn't posting those (being the $6.5 billion) losses. If you look back at the launch of the PS3, Sony was posting losses in excess of $200 million, which was directly connected to the costs of that hardware. The same cannot be said of 2012, where the loss leader for Sony is their Televisions and small electronics that have been on the decline since early 2000s. Even if Sony videogame division was posting profits that were equal to the @ $800 million they were generating per-year with the PS2, they'd still be $5.7 billiion in the hole this year.

So when I said this: "It's not Sony's videogame division that is posting those losses though."

Your comments of me being 100% wrong was total f'en bullshit.

As for the other part of it, nobody really knows how much appetite Sony has for further losses. Sony was much more profitable when the PS3 launched, having come through two successful previous console releases and in an era when they still led in television and other consumer electronics sales. As such, they were probably much more willing to stick things out for the long term assuming that the PS3 would eventually be profitable. While I don't think they will "cut and run" after this holiday season, I certainly don't think they will let things go on for several more years if the losses continue. It's a publically traded company, so at some point shareholder pressure will force a change.

It's not Sony's videogame division that is killing them. In the past they were able to hide their losses behind the success of the Playstation brand; it was their most profitable product. Sony has been bleeding huge amounts of money in the television area, where their over-priced units are collecting dust, because of competition from Samsung, LG and Vizio. Their computer sales have been nose-diving, along with Dell, because of the popularity of smart pads and cheap laptops. Their Walkman is almost a forgotten product, with Apple owning that market as well.

I have 3 Sony CRTs in my home. When it came time to buy an LCD in 2009, I went with Samsung, because they were selling a 52" 120hz television for less than what I would have paid for Sony's 46".