Originally Posted by
Gamevet
My initial comments were that the videogame division wasn't posting those (being the $6.5 billion) losses. If you look back at the launch of the PS3, Sony was posting losses in excess of $200 million, which was directly connected to the costs of that hardware. The same cannot be said of 2012, where the loss leader for Sony is their Televisions and small electronics that have been on the decline since early 2000s. Even if Sony videogame division was posting profits that were equal to the @ $800 million they were generating per-year with the PS2, they'd still be $5.7 billiion in the hole this year.
So when I said this: "It's not Sony's videogame division that is posting those losses though."
Your comments of me being 100% wrong was total f'en bullshit.
It's not Sony's videogame division that is killing them. In the past they were able to hide their losses behind the success of the Playstation brand; it was their most profitable product. Sony has been bleeding huge amounts of money in the television area, where their over-priced units are collecting dust, because of competition from Samsung, LG and Vizio. Their computer sales have been nose-diving, along with Dell, because of the popularity of smart pads and cheap laptops. Their Walkman is almost a forgotten product, with Apple owning that market as well.
I have 3 Sony CRTs in my home. When it came time to buy an LCD in 2009, I went with Samsung, because they were selling a 52" 120hz television for less than what I would have paid for Sony's 46".
That was for the ending quarter (the slowest part of the year) of Fiscal year 2012; It's in the books. The quarter also saw Sony reducing prices on the Move and games dedicated to it, PSP softwere, as well as clearing out the PS3 3D television.
We are now starting the fiscal year 2013, that will include the upcoming holiday season.
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