I was going by the North American fiscal year. Big deal! Either way, it should still be a more profitable quarter than the last.
I get the impression you like to sensationalize little things, to make it appear like a bigger deal than it is.
Yeah, Kaz just cut 10,000 jobs, with a good portion being in the television sector.I have no doubt that Sony's problems with its television line have had a very significant contributory impact on its financial problems and in some quarters may have even been the most significant cause of its losses. That doesn't mean that the video game division hasn't contributed to those losses or that they can be ignored. Publically traded corporations don't have the luxury of distracting shareholders by pointing to billion dollar losses only to mask multi-million dollar losses. The billion dollar losses may get the most immediate attention and the most radical action from management, but you can bet that every loss will be scrutinized going forward and if any division continues to lose money with no prospect of turning things around, Sony will not hesitate to either shut it down or eliminate products just like they have done this year in televisions.
Yeah, their videogame division isn't pulling profit like it did with the previous 2 generations, but it hasn't exactly worked out well for MS either; they had to write off a $1 billion for the RROD with the 360. Still, it's not like Sony hasn't been having profitable quarters with their videogame division in the past couple of years. 2010 was a profitable year for that division, while their music, television and entertainment divisions have been on a continual downward spirtal.
Long story short, they aren't making a lot of profit with sold products in North America, because of the strength of the dollar vs. the yen. And when it comes to cutting their losses, their videogame division isn't at the top of the list of money losing products.