How a person personally feels about a law and how they abide by it are two different things. I have to assume that if his business is made around what is basically custom bootlegging and he's getting away with it, either he knows something we don't or the law just hasn't caught up with him yet.
You see this all the time working small conventions, a big portion of any given dealers room is going to be people who printed out or otherwise burned their stock in their living rooms and you're basically paying for the pretty packing.